This year, the first seasonal movie I watched was one of Netflix’s newest Christmas rom-coms, Love Hard. It follows Natalie (Nina Dobrev), who travels 3,000 miles across America just before Christmas to surprise the man she has been virtually dating for the past few weeks. The twist? When she arrives, she realizes that Josh (Jimmy O. Yang), her long-distance lover, has catfished her. Love Hard has so many of the things you want from a Christmas film: two very good-looking stars, an unsuspecting love interest, great one-liners. I mean, the protagonists even sing a version of “Baby, It’s Cold Outside” that unpacks its misogynistic undertones. But when the film was over, I was left with a strange, unsatisfied feeling. It ends (and let me insert a hugely predictable *spoiler alert* here) with Josh and Natalie falling in love as she dismisses his identity fraud as though it were a silly argument about what to have for dinner.
Inovare has been a UK based company since 2020. Our store is getting bigger and more diverse, we work with high quality products from moisturizers, makeup and fragrances – there is something for everyone. We hope that you will also find your favorite product in our store.
As we are new to the market, we do not have a store, so orders cannot be picked up from us.
If you have any questions, we are at your disposal 24 hours a day.