Veteran Ad Executive Michele Ghee Is Named CEO Of First Athlete and Woman-Owned Media Network


The Official Players Image of 30-Year Media Veteran Michele Ghee and WNBA Stars Chiney Ogwumike & Alysha Clark

Michele Ghee is at the helm of yet another company poised to further equity in the media landscape.

It was recently announced Ghee was named Michele Ghee, CEO of Expectant Media, as its first Chairwoman of the Board. A part of her role is leading PlayersTV, the first ever athlete owned media network and content provider aimed at creating lifestyle and culture-forward content.

“I’m honored to guide and direct this brilliant team of forward thinking individuals to accelerate their growth,” Ghee said in a news release. “Deron, Collin and the 70-plus athlete owners are more than passionate about sports; they are passionate about the human beings and the stories that transcend the game!”

She added, “I’m excited and ready to hold the marketplace accountable and help them solidify the partnerships they need to grow and thrive while providing significant value to the brands that support us.”

Ghee is known for her work with EBONY and Jet, EBONY Studios, WME, CNN, A&E, The History Channel, and BET Networks among other roles. Most notably she ideated and spearheaded the first and only network for Black women: BETHer.

In her new role as the leader of PlayersTV, Ghee aims to lead the network’s strategic direction, and continue to build pathways to connect with sports fans globally.

The launch of the network is a step in the right as the need for diverse representation in the media is at an all-time high.

Across 114 countries, women comprise only 24% of the people we read about, see, or hear from on television, radio, and in the newspapers, according to one study spanning 20 years, as noted by Sarah Alaoui at United Nations Foundation in a 2023 essay.

With the launch of PlayersTV, that visibility gap aiming to be closed.

“Joining PlayersTV as an athlete owner and investor is an exciting opportunity for me,” said WNBA star Chiney Ogwumike, who recently invested and got tapped as a personality on the network. “I’m ready to take the reins of my narrative and leverage my voice to create compelling content that resonates with authenticity, meaning, and impact. This platform empowers me to not just be a player in the game, but a game-changer in storytelling, pushing boundaries, and moving the needle forward,” said Chiney Ogwumike.



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