These 11 Cruelty-Free Beauty Brands Should Be on Your Radar


Given that the label ‘clean beauty’ can be interpreted in many different ways, it can be hard to know where to start when you simply want to shop more ethically for your beauty products. From organic ingredients and natural products to sustainable packaging, there’s a wide range of points to consider when assessing just how ‘clean’ a product may be. But perhaps one of the easiest places to start is with cruelty-free beauty.

The cruelty-free and anti-animal testing movements have been going strong for over 30 years, so there are, fortunately, plenty of brands adhering to their standards—which mean not only not testing products on animals, but also not using ingredients from suppliers that test on animals, and not allowing third parties to test their products on animals either.

It’s not always easy to establish if a brand ticks all of those boxes, but thankfully, there are a number of different resources you can turn to when you want to make sure that the beauty brands you’re investing in are officially cruelty-free and committed against animal testing. From PETA to the Leaping Bunny Program and, of course, our very own comprehensive guide to cruelty-free beauty brands…