The New Color Trend People Will Wear Instead of Red

Despite the quiet luxury movement of 2023, the major color trends of our time are quite bold. Think kelly green, Barbie pink, and, most recently, red. While pops of these colors are the easiest way to incorporate them into an outfit, the fashion crowd never shies away from wearing the latest bold color trend from head to toe. If you’re starting to feel like red has peaked and are ready to move on to the next, let’s discuss the bold color that was all over the spring/summer 2024 runways—cobalt blue.

From a ruffled band-style jacket at Burberry to flirty minidresses at Balmain to gradient polo shirts at Loewe, this deep shade of blue has grabbed the fashion world’s attention. Time will tell if it translates as strongly to the mainstream as red did in the fall, but all signs are currently pointing to cobalt upending crimson for the time being. If you’re ready for it, scroll on for lots of cobalt-blue runway inspiration, IRL inspiration, and shopping inspiration.

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