The Most Interesting Perfumes to Wear in 2023

In case you’re new around here, we Who What Wear beauty editors are very into fragrance. With every new fragrance launch, we’re always falling over each other on Slack to discuss the absolute best new launches and the classics that we can just never quit. 

When it comes to perfume, I feel like I’m always coming back to some of my tried-and-true favorites. What can I say? At this point, I know exactly which fragrances will earn me tons of compliments per wear. 

In 2023, however, I’m trying to branch out as much as possible with my fragrance choices. So many perfumes are incredibly interesting and unique, and it’s high time that I put them center stage. My resolution is to wear a different fragrance every day for the first week of 2023 to test out some of the quirkiest fumes—see the seven I’ll be testing below, plus some of each brand’s more toned-down counterparts. 

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