Unlike many hair-brand founders, Pressly is not a stylist or colorist. He’s a material scientist who, like many of us, went a little stir-crazy during the pandemic. When I ask what inspired him to create a new hair-care brand, he laughs: “Well, my wife told me I had to stop playing Zelda.” To kill time, Pressly began placing Amazon orders for hair and “molecular compounds,” which he would tinker with in the bathroom of his Santa Monica home, a makeshift laboratory. (His wife wasn’t thrilled by this either, but it seemed like a productive break from gaming.)
Inovare has been a UK based company since 2020. Our store is getting bigger and more diverse, we work with high quality products from moisturizers, makeup and fragrances – there is something for everyone. We hope that you will also find your favorite product in our store.
As we are new to the market, we do not have a store, so orders cannot be picked up from us.
If you have any questions, we are at your disposal 24 hours a day.