The Hair Product By The Olaplex Inventor

Unlike many hair-brand founders, Pressly is not a stylist or colorist. He’s a material scientist who, like many of us, went a little stir-crazy during the pandemic. When I ask what inspired him to create a new hair-care brand, he laughs: “Well, my wife told me I had to stop playing Zelda.” To kill time, Pressly began placing Amazon orders for hair and “molecular compounds,” which he would tinker with in the bathroom of his Santa Monica home, a makeshift laboratory. (His wife wasn’t thrilled by this either, but it seemed like a productive break from gaming.)

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