Ever since signing on the dotted line with Fendi in 2020, Kim Jones has entrusted both Nick Knight and Craig McDean to capture his vision as the Italian fashion house’s womenswear creative director. McDean has been on speed dial since Fall 2021, with fashion spots for Spring 2022, Fall 2022, Spring 2023 and Fall 2023 subsequently following. Change is in the air, however, for Spring 2024 with Jones calling upon Steven Meisel to lens his latest Fendi campaign installment. Models Liu Wen, Imaan Hammam, Anok Yai, Julia Nobis and Angelina Kendall come together this season, captured within a studio setting to showcase Jones’ collection of classic neutrals. Along with the Spring 2024 collection inspiration, the series of minimalist and chic campaign images, are an ode to the women of the Italian city of Rome.
Read below the reactions of theFashionSpot’s forum members:
“The year has barely started and we already have the worst campaign of the season… I wonder if it can get worse!” cried out DK92 when the campaign came to light.
“Why do Fendi campaigns feel like such a chore? There’s no passion behind any of them,” remarked a disapproving GivenchyHomme.
Vogue28 voiced: “Static, amateur and lackluster beyond belief. The art direction is what ultimately kills Meisel’s photography! Those portraits of the girls would’ve been far superior and less offensive without that atrocious sky backdrop.”
“I am still baffled this campaign is credited to Meisel. I never would’ve thought this was his work. It’s as if Meisel hates Kim Jones, he’s produced some of his worst work to date for that man,” aracic chimed in.
“What an abomination,” exclaimed a far from impressed tourbillions.
See even more from Fendi’s Spring 2024 advertising campaign and join the conversation, here.