Ermanno Scervino Spring 2024 Ad Campaign Natalia Vodianova

Ermanno Scervino has stayed switching it up with his campaign girls – until now. After welcoming Natalia Vodianova as the face of the Fall 2023 collection, Scervino welcomes the Russian beauty back for a second consecutive season with the unveiling of the Spring 2024 campaign.

Flashback to the Fall 2020 and Spring 2021 seasons, Joan Smalls was the last model to pose for two back-to-back Scervino campaigns until the Italian designer began to dish out spots to models Edita Vilkeviciute, Lila Moss, Jean Campbell and Vittoria Ceretti.


For the sake of continuity, Scervino keeps Luigi & Iango on the books as campaign photographers, who reunite with Natalia once again for the Spring 2024 season. This time around, the photographic duo photograph the Russian beauty in full color, as opposed to black and white which has been the running trend for a number of campaign seasons.

“For his spring/summer 2024 show held during Milan Fashion Week, Ermanno Scervino distills the very essence of clothing, building a wardrobe of one-of-a-kinds, unique pieces that spotlight the mastery of the brand’s atelier and its craftspeople’s sartorial know-how. Billowing A-line gowns as impalpable and flowing as vapor are ethereal canvas exuding subtle sensuality. Bustier dresses framing the torso are the framework for floral hand-embroideries. Plissè frills cascade, as petals hitting the ground, from tight bodices. Sophisticated slip dresses, delicately trimmed in lace, rib-knit frocks and see-through black gowns, both revealing and immaculate, add a dash of mischievous charm.” – via

Throughout the series of campaign images, Natalia embodies the ultimate Scervino woman with an effortless ease and the switch to color photography from Luigi & Iango feels like a breath of fresh air.

Ermanno Scervino S/S 2024 : Natalia Vodianova by Luigi & Iango

See more of Ermanno Scervino’s Spring 2024 advertising campaign and share your thoughts, here.

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