’70s Boho Is Being Revived in 2024, Thanks to the Runway

It became clear almost immediately that the most talked-about show at Paris Fashion Week this season was Chloé. Thanks to the debut of a new creative director and the homage to the brand’s ’70s aesthetic, it was all anyone wanted to discuss as the runway season came to a close.

(Image credit: Chloé via Imaxtree and Getty Images)

Chemena Kamali entered into her new creative director title at Chloé with “intuition” at the top of her mind, which is what she rightfully dubbed the collection. Channeling the Karl Lagerfeld era of the brand was a no-brainer since its ’70s boho theme has become the Chloé essence. With other designers like Rabanne and Isabel Marant creating designs in the same vein, it’s clear that by the end of this year, the boho look will return to every corner of the fashion space.