As a fashion editor, I love using data-driven insights to bring you the best of the best shopping recommendations. I combed through last month’s shopping faves, and I uncovered some popular picks that resonated with Who What Wear readers. Along with your love of Nordstrom, H&M, and Zara were noticeable favorites. I compiled my findings below in case you missed some of these fan-favorite gems.
After sifting through the shopping data, some clear trends emerged in the type of clothing readers gravitated towards in January. Chic basics and wardrobe staples ran supreme with tons of knitwear, comfortable clothing, and neutral pants standing out amongst the pack. Ahead scroll through the most bought items to upgrade your closet.